We strategically integrated live-action and CG technology to create a unique visual approach for this project.  Instead of treating CG as a simple post-production effect, we elevated it to a core tool for defining the visual narrative. By applying it throughout the entire production process, we ensured precise creative direction from start to finish, successfully achieving the brand's visual goals.

Combining product aesthetics and model performance, CG compositing was used to precisely showcase the AirX airbag's expansion and robust protective performance.

To echo the protective function of AirX, we performed a 3D scan of the model's head and custom-built this helmet using 3D printing technology.  From its initial design and modeling to its final structure, every element was meticulously engineered and tested to ensure a perfect fit.

Design process

Aligning with the "cosmic" theme of the marketing concept, the makeup and styling adopted a silver-white, futuristic aesthetic.
Furthermore, the use of contrast in the makeup was used to create visual drama, highlighting the scenes before and after the product's appearance.

Design process

Rock Material Octane Node Breakdown