ROBINMAY-

ROBINMAY-

2025 SS Collections

2025 SS Collections

Art Direction

Beauty & Fashion

Campaign Visual

RM 2025 SS Collections" is built on a single visual idea: the world is used to roads that are planned and bounded, but this one isn't a straight line — unzipped like a zipper, it opens into new passageways where direction becomes a choice rather than a given. The visual world is built around roads that twist, hover, and fracture in defiance of physics, with characters placed at varying heights and angles so they interact directly with the terrain around them. A wasteland aesthetic meets a futuristic edge — desolate, yet rendered with technological precision — while vehicles sit abandoned, floating, half-buried, or fused into the landscape itself. The overall setting reads as the ruins of a civilization, or the quiet decay of a world yet to come.

Visual Creativity

We're used to roads that are planned, with boundaries already defined. But this road isn't just a straight line. When it's pulled open like a zipper, a new passage opens up. Boundaries pulled back, steps no longer confined to existing terrain. Direction is yours to choose.

Visual Creativity

We're used to roads that are planned, with boundaries already defined. But this road isn't just a straight line. When it's pulled open like a zipper, a new passage opens up. Boundaries pulled back, steps no longer confined to existing terrain. Direction is yours to choose.

Core Elements

The visual world is built around roads that twist, hover, and fracture in defiance of physics, with characters placed at varying heights and angles so they interact directly with the terrain around them. A wasteland aesthetic meets a futuristic edge — desolate, yet rendered with technological precision — while vehicles sit abandoned, floating, half-buried, or fused into the landscape itself. The overall setting reads as the ruins of a civilization, or the quiet decay of a world yet to come.

Core Elements

The visual world is built around roads that twist, hover, and fracture in defiance of physics, with characters placed at varying heights and angles so they interact directly with the terrain around them. A wasteland aesthetic meets a futuristic edge — desolate, yet rendered with technological precision — while vehicles sit abandoned, floating, half-buried, or fused into the landscape itself. The overall setting reads as the ruins of a civilization, or the quiet decay of a world yet to come.

Making process

Making process

Before & After

Before & After

Design Extension

Design Extension

Need a brand film or visual direction?

Need a brand film or visual direction?

Need a brand film or visual direction?